Introduction
Validate Your Market Potential
Decode is a structured startup validation program designed to help early-stage founders discover real customer needs, validate product-market fit, and build scalable business models. Through intensive mentorship, hands-on workshops, and market experiments, founders gain clarity on their product strategy and prepare their startups for growth and funding.
Register for Decode
Impact So Far
3
Successful Cohorts
66+
Startups Supported
₹1.4Cr
Funding Raised
41%
Women-Led Startup
180+
Mentoring Hours
16+
Sectors Decoded
Why Join
Program Benefits
Get Pitch Ready
Develop strong pitch decks and storytelling frameworks to communicate your startup vision effectively.
1:1 Mentorship
Receive direct mentorship from industry experts, founders, and startup ecosystem leaders.
GTM Strategy Support
Build a strong go-to-market strategy with validated customer insights and market research.
Investor Access
Connect with angel investors and venture capital networks during the program journey.
Free Co-Working Space
Selected startups get access to IMP innovation hubs and collaborative working spaces.
Backed by IMPunjab
Gain ecosystem support from Innovation Mission Punjab and its network of partners.
The Journey
Program Structure
Cohort Onboarding
Selected startups are onboarded and introduced to program mentors and structure.
Customer Discovery
Founders conduct interviews and field research to understand real customer problems.
Market Validation
Startups run experiments and pilot tests to validate their business hypotheses.
GTM Strategy
Build a clear go-to-market strategy and refine product positioning.
Demo Day
Founders showcase validated solutions to investors and ecosystem partners.
Glimpses of the Journey
About
Decode is designed for early-stage founders who are ready to validate their ideas and build scalable startups with structured guidance.
Early Stage Founders
Entrepreneurs with an idea, prototype, or MVP who want to validate their concept and start building a scalable startup.
Product Market Fit Seekers
Startups looking to test and refine their product by gaining real customer feedback and validating their market demand.
Punjab-Based Innovators
Startups based in Punjab or founders committed to building impactful ventures within Punjab’s innovation ecosystem.
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Success Stories
Experiences With Us
Frequently Asked Questions
Startups with a registered company and a working prototype or MVP can apply. At least one full-time founder must be part of the startup.
Power Hours are dedicated mentorship sessions with industry experts where founders receive direct feedback and strategic guidance.
Each startup receives multiple mentorship sessions during the program covering product, market strategy, and fundraising.
Decode accepts startups from multiple sectors including agri-tech, health-tech, SaaS, fintech, sustainability, and deep tech.
Yes, selected startups receive access to IMP innovation spaces and co-working facilities throughout the program.