Introduction
Validate Your Market Potential
Decode is a structured startup validation program designed to help early-stage founders discover real customer needs, validate product-market fit and build scalable business models. Through intensive mentorship, hands-on workshops and market experiments, founders gain clarity on their product strategy and prepare their startups for growth and funding.
Register for Decode
Impact So Far
3
Successful Cohorts
66+
Startups Supported
₹1.8Cr+
Funding Raised
41%
Women-Led Startup
180+
Mentoring Hours
16+
Sectors Decoded
Why Join
Program Benefits
Get Pitch Ready
Develop strong pitch decks and storytelling frameworks to communicate your startup vision effectively.
1:1 Mentorship
Receive direct mentorship from industry experts, founders and startup ecosystem leaders.
GTM Strategy Support
Build a strong go-to-market strategy with validated customer insights and market research.
Investor Access
Connect with angel investors and venture capital networks during the program journey.
Free Co-Working Space
Selected startups get access to IMP innovation hubs and collaborative working spaces.
Backed by IMPunjab
Gain ecosystem support from Innovation Mission Punjab and its network of partners.
The Journey
Program Structure
Visioning and Roadmap setting
Define a clear long-term vision and build a strategic roadmap that aligns growth milestones with execution priorities.
Decoding Basics
GTM Strategy, Unit Economics, Branding & Customer Acquisition – Learn the core building blocks of a scalable business, from reaching the right customers to creating sustainable growth engines.
Decoding Due Diligence and Fundraising Process
Understand what investors look for, how due diligence works, and how to prepare your startup for successful fundraising conversations.
Deck Strategy
Craft a compelling investor narrative and pitch deck that effectively communicates your vision, traction, market opportunity, and growth potential.
Demo Day
Showcase your startup to a curated audience of investors, mentors, ecosystem leaders, and potential partners to unlock funding and growth opportunities.
Glimpses of the Journey
About
DECODE is a structured program for early-stage founders, designed to help them raise their first pre-seed capital, launch products successfully, and build scalable, investment-ready ventures.
Early Stage Founders
Company Should be Registered ; One Pilot must be executed for validation; Startup should create some value addition in the existing Solutions(Product, Process, Business Model), atleast 1 Full time founder
Product Market Fit Seekers
Startups looking to test and refine their product by gaining real customer feedback and validating their market demand.
Innovators of all Domains
Startups based anywhere from any industry segment , wanting to build impactful ventures may apply.
Decode Cohort 1
Decode Cohort 2
Decode Cohort 3
Frequently Asked Questions
Power Hours are 1 on 1 counsulting calls with our inhouse team onn anything related to business strategy(Virtually or Inperson)
You get a total of 6 Power Hours , 4 General and 2 Specifically for Pitch Deck Strategy
Please write to us at shagun@impunjab.org and share your phone number with us. We'll Give you a call.
Yes it is Free, but only for 3 weeks and can be accessed at any time while the duration of the program
Yes, Its Subsidised at a cost of Rs. 12000+GST
